Does Social Media Affect College Decision?
Click the image below to view the report as a PDF.
I created this research project with three other group members in my Survey Research & Methods class. Our client was Verge Pipe Media, a local inbound marketing and strategy firm in Auburn, Alabama. Our group was tasked with learning more about the relationship between universities' social media accounts on potential students' college choices.
Don Crow, founder and owner of Verge Pipe Media, asked us to create a survey research project that analyzes the impact of social media on college decisions. Since he works with higher education institutions, he was searching for a better understanding of how he should market Verge Pipe Media's capabilities.
After conducting secondary research on the topic, meeting with Crow several times and conducting a survey through Qualtrics Survey System, we compiled our results in this report. This was a great experience with public relations research and working with a team to accomplish a large-scale project. Click the image above to read the full report.