A social media release is a news release designed specifically for online media. Communicators use this format to provide social media influencers with the content they need to cover special events or happenings. I created this social media release for my Style & Design for Public Relations Messages class in fall 2017.
I chose to create a release for one of my favorite non-profit organizations, Jones Valley Teaching Farm of Birmingham, Alabama. I am inspired by the work they do in building up the Birmingham communities by uniting fresh, nutritious food with public education. It's truly a powerful concept.
This release covers a fictional event in detail and provides facts, quotes, photos and video content for social media posts.